I have to start by saying the following in the most non-judgemental way – I am PhD Cultural Anthropologist who did his dissertation research in Papua New Guinea and has spent the last 9 years doing market research (ethnographic consulting) for Fortune 500 companies like Amercian Express, Microsoft, Kraft, General Mills, Adobe and many more. So I’ve read and gotten something from all those business books out there. But last night I’m reading Anna Karenina by Tolstoy and I hit a quote from one of
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Want Insight? Go Tolstoy!?!?

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