Apple’s approach to product innovation, marketing & branding is legendary. Despite having a minimalistic presence in the advertising Arena, the company evokes sufficient interest from people who matter the most, customers. Apple’s customers are usually early adopters and if you give a high quality, well designed product to early adopters, then you can certainly expect others to follow them, which has always played a central role in Apple’s success. It has done a wonderful job of creating an
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The Science of Marketing Apple
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