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Doing Marketing to a new generation

Typically aged between 13 and 29, Millennials are a truly digital generation. They are, perhaps, the most technically literate generation to date and one that barely knows a world without email, texting and the Internet. So, how should marketers approach this new generation? Millennials are a social bunch and utilize many channels to communicate and [...]

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Podcasting dead or alive? TrendsSpotting marketing indicators

Podcasting, first to be discussed in 2000 (audio files encapsulated in RSS feeds)- has not turned into a mass consumer behavior, nor has it become a routine in our daily life. Around the blogsphere, I find much ambiguity over the matter. Chris brogan asks: “Think about podcasting: Where is THAT going? If [...]

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