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"The framing of Apple’s ads is not about either/or. Not a choice between two rival products, like…"

“The framing of Apple’s ads is not about either/or. Not a choice between two rival products, like Democrat/Republican, Chevy/Ford, Coke/Pepsi. The framing instead is special vs. regular. Not Coke vs. Pepsi but Coke vs. “soda”.” - Daring Fireball on the new Microsoft ads. More here: "The framing of Apple’s ads is not about either/or. [...]

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