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Opening Up Google’s Content Network; Yahoo! Marketing Unleashed; Bad Math; Malware On New York Times Site

Mon, Sep 14, 2009

Consumer Electronics

Email This PostHere's today's AdExchanger.com news round-up... Want it by email? Sign-up here.Not Everyone Wants AdSense OpenJosh Dreller, VP of Media Technology for Fuor Digital, writes on the Search Engine Land blog that he was surprised that more SEMs who use the Google Content network weren't upset by the recent announcement to open Content Network (a.k.a. AdSense) placements up to auction (through the DoubleClick Ad Exchange). Interesting take from Dreller who doesn't want his click prices

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Opening Up Google’s Content Network; Yahoo! Marketing Unleashed; Bad Math; Malware On New York Times Site

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